Alkemy X recently teamed up with FF New York to produce a powerful PSA for the marine conservation organization Sea Shepherd, an international non-profit, marine wildlife conservation organization. Entitled “Stop The Plastic Ocean," the fully CG-animated piece is a heart-wrenching depiction of how plastic debris traumatically affects our marine wildlife, revealing that every year more than 1 million animals die from these man-made pollutants. In addition, Alkemy X, led by Creative Director Geoff Bailey, worked closely with FF Paris to develop the accompanying print and social media assets for the campaign.
We conducted extensive R&D in Maya and Houdini to create the mercurial look and feel of the material that comprises the stylized ocean world – a hybrid of water and plastic.
The beautifully haunting quality of the score from Tuesday Collective underscores the balletic feel of the visuals. The repetitive and layered style of the track slowly deconstructs to a single note, taking the viewer to the verge of death before a subtle key change expresses a sense of hope -- that is, if the viewers take action.
Check out some breakdowns after the credits!
Title of ad: Plastic Ocean
Client: Sea Shepherd
Agency: FF New York
Chief Creative Officers: Fred & Farid
Creative Director: Laurent Leccia
Associate Creative Director: Michael Hess
Business Lead: Amanda Hellman
Brand Supervisor: Heather Stimmler, Amanda Hellman
Executive Producer: Amanda Van Caneghem
Director of Business Affairs: Lisa Rosario
Director: Geoff Bailey
Senior Producer: Jason Sonner
CG Supervisor: Dave Zeevalk
3D Lead: Brendan Fitzgerald
FX: Brendan Fitzgerald
3D Artists: Dave Zeevalk, Adam Stockholm, Pete Hamilton
Compositors: Matthew Robinson, Alejandro Monzon
VFX editor: Lucas Andrei
Music by Tuesday Collective
Music Producers: Vida Ventura, Hallie Bonnar
Vocal Talent: Scarlet Lastrapes