Alkemy X

Our 40th anniversary campaign Alkemy '81 has made the shortlist at the 58th Annual ANDY Awards! The 3-minute anthem film is nominated for excellence in Idea & Craft.

Alkemy X temporarily rebranded back to a 1981 version of itself in a re-imagining of its launch, the campaign included a throwback to the 1980s logo, a website reskin, and the anthem spot – a 'recently discovered’ sales reel, featuring all of the company’s ‘cutting edge’ work. The sales reel is hosted by the company’s largest investor, actor, and 80s soap opera royalty Joan Collins, who was painstakingly recreated using the very latest deep-fake AI technology.

Founded in 1964, The ANDYs is an idea-based competition to honor global creativity aligned with a brand. Check out the 2022 shortlist here.